Step one: Speak about your own plans not what the other guy is doing wrong, everybody already knows.
Step Two: Cut the bullshit. Look all Americans want to hear at this point good or bad is the truth, they are so use to Politicians lying they believe it is their natural state.
Step Three: Do what you say or at least try to do what you say and make it transparent and public.
Step Four: Shout at the top of your lungs everyone else should be doing the same thing.
Step Five: enjoy reelection.
It is a simple concept but for some reason those who have been in office for more than one term seem to forget it, Stop the bullshit and tell the truth, even if it may hurt you. In the end the people of this country will praise your character and will stand behind you and this policy works for either party.
Also there should be a rule, like a school yard unwritten mantra that if you get caught lying you are gone, impeach, impeach, impeach. It is the only way to keep the credibility of the rest of the group. Now I do not care what party you are from or even the trivial nature of the lie, you do it, you are unemployed.
It is time to employ the KISS tactics to our political machine and by this I do not mean the Rock and Roll Band, I mean keep it simple stupid. Complicated means there is someone lying to the American people so keep it simple. Do not lie and do what you say is pretty simple.
If I was a manager and an employee passed a rule on to others without even reading it (Obamacare), I would fire that employee. Yet Congress did just that. The President lies so much I am not sure he knows what the truth is and his VP is calling for the Presidents sainthood because is patient with those who disagree with him. All of them need to go.